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Betsy Keady

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Betsy Keady is an award-winning marketing professional (national award for the Who Is She? Campaign) who works with private, public, small and large company clients to create practical and effective marketing, branding, positioning, and communications strategies and solutions.

Ms. Keady has a particular talent at:

  • Creating a communications brand strategy and seeing it through to implementation,
  • Making often complicated information understandable and effectively communicated to targeted constituent groups while keeping to brand identity, and
  • Working with senior executives to help them shape, hone, and communicate and present important information pertaining to company changes and objectives.

Ms. Keady’s experience in branding and communications strategies is in the professional services industries, and her experience with honing, communicating, and presenting information is large companies in myriad industries.

Prior to Keady Communications, Betsy was vice president at The Blue Dolphin Group, an online magazine subscription company, where she led the business development efforts; Director of Marketing at Choate, Hall & Stewart LLP, one of the largest law firms in Boston, MA where she built a successful marketing department from scratch; The Forum Corporation, as Vice President in charge of worldwide marketing; the Founder and Publisher of Intrapreneur Magazine, and as Marketing Communications Director during the startup of Inc. Magazine, one of the most successful launches in magazine history.

Ms. Keady is a graduate of The College of the Holy Cross.

Testimonials

Helena

President

I trust Betsy's judgment 100% and seek out her expertise when making decisions on all of our external and internal messaging and communication.  We are extremely grateful to have her as a key part of our team.

Kristin

Vice President of Operations

Betsy offered a unique skill set that was exactly what our organization needed to take us to a new level of sophistication.  She translated our brainstorming sessions into succinct marketing messages, leading to a thorough re-branding.  We then were able to attract new and greater funding sources.  

Peter

Vice President of Sales & Marketing

"We needed to more clearly define our position in the marketplace that could be effectively communicated by/to the various constituencies in our distribution network. Betsy delivered a brilliant messaging and branding solution. We continue to utilize her services to ensure that we stay on message in our marketing materials. Betsy asks the right questions. She is both pragmatic and creative; a key member of the team."

Zoe

Director of Innovation

"Convening a cross-sector coalition is no easy task; Betsy led our process of creating a brand identity that our membership identified with and spoke clearly to our shared vision.  We are beyond grateful to have had Betsy's insight, expertise and even-keeled presence guide us in this process." 

Jeff

Senior Partner

"Betsy knows and understands the marketing and business development process in service firms.  She is excellent at working with partners to ferret out their strengths and leveraging those strengths in the business development process."

Susan

Executive Presentation Client

"Thank you for all your help with my presentation. Thanks to your focus on messaging, assistance with preparation, and reminder to sell the Firm - I felt confident giving my talk."

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