Messaging

I trust Betsy's judgment 100% and seek out her expertise when making decisions on all of our external and internal messaging and communication.  We are extremely grateful to have her as a key part of our team.

Betsy offered a unique skill set that was exactly what our organization needed to take us to a new level of sophistication.  She translated our brainstorming sessions into succinct marketing messages, leading to a thorough re-branding.  We then were able to attract new and greater funding sources.  

"We needed to more clearly define our position in the marketplace that could be effectively communicated by/to the various constituencies in our distribution network. Betsy delivered a brilliant messaging and branding solution. We continue to utilize her services to ensure that we stay on message in our marketing materials. Betsy asks the right questions. She is both pragmatic and creative; a key member of the team."

"Convening a cross-sector coalition is no easy task; Betsy led our process of creating a brand identity that our membership identified with and spoke clearly to our shared vision.  We are beyond grateful to have had Betsy's insight, expertise and even-keeled presence guide us in this process." 

"Betsy knows and understands the marketing and business development process in service firms.  She is excellent at working with partners to ferret out their strengths and leveraging those strengths in the business development process."

"Thank you for all your help with my presentation. Thanks to your focus on messaging, assistance with preparation, and reminder to sell the Firm - I felt confident giving my talk."